About William
William M. Pemberton is the founder and CEO of Pemberton Personal Injury Law Firm, where he represents injured individuals and families throughout Wisconsin. His practice focuses on personal injury matters, including car accidents, wrongful death claims, premises liability, and other cases involving negligence. Since establishing his firm in 2006, he has dedicated his career to helping clients pursue compensation and navigate the challenges that follow serious injuries.
Before founding his own practice, William gained valuable insight into the insurance industry while working in insurance defense. That experience gave him a unique understanding of how insurance companies evaluate and defend claims, knowledge that now helps him advocate for people who have suffered losses because of another party's actions. He is known for his aggressive representation, compassionate approach, and commitment to putting clients first.
Under William's leadership, Pemberton Personal Injury Law Firm has recovered millions of dollars for injured clients across Wisconsin and built a reputation for dedicated client service. He believes in treating every client like family and has built his firm around the principles of integrity, respect, and strong advocacy for those facing difficult circumstances.
